ABOUT | creatrixlimited

Where Ideas Ignite into Opportunity.

The hardest part of any project is getting started. Here you will find expert support in each phase of the business development process - from vetting new opportunities to proposal writing to maintaining contract compliance. A commitment to quality service delivery ignites our passion in the development of local communities and beyond.

Jerusalem Belai

Founder and Lead Consultant

Jerusalem is an expert in Proposal Development, Capture Management, and Contract Compliance — helping organizations compete and thrive in public-sector markets.

With more than a decade of experience leading strategic sourcing, proposal strategy, and procurement operations across AEC, IT, and professional services, she brings clarity and confidence to complex government contracting processes.

As the founder of CREATRIX Limited Company, Jerusalem partners with businesses to craft data-informed, compliant, and compelling bid responses that align with client priorities and drive measurable results. Since 2019, her firm has supported clients in securing over $30 million in new government contracts, combining rigorous compliance knowledge with storytelling that wins.

Now expanding her expertise through advanced data analytics training and law studies, Jerusalem continues to bridge opportunity gaps for small and mid-sized firms — helping them uncover new markets, strengthen performance, and grow sustainably.

Jerusalem’s career began in the nonprofit and public sectors, where she led community programs focused on health access, education, and equity. Those early experiences taught her the power of a clear message, a strong proposal, and a mission grounded in service.

Today, she channels that same purpose into her work with small and emerging businesses — offering technical assistance, compliance support, and business development strategy to help them build capacity and compete successfully in government markets.